OVERVIEW

The smart phone is leading a multi-channel banking revolution! Simply surviving against growing competition is throwing up some tough challenges for the executives and senior managers of retail banking. This workshop will look at the new dynamics of the marketplace and the retail banking business models that are proving most successful. This course will provide participants with a framework for developing  a digital retail banking strategy, and the opportunity to compare the development of their own institution’s digital programme with industry best practice. Sessions will use a wide range of case studies and examples from across regional and global markets.

WHAT YOU WILL LEARN

Participants will come away from this workshop with a deeper knowledge and understanding of:

  • The digital delivery channel mix and its role in driving success
  • The  importance of the brand in a digital marketplace
  • The developing segmentation of the digital market
  • The factors that drive a successful customer experience across all channels
  • Best practice in developing an effective digitally-led omni-channel delivery strategy
  • How to best wind out legacy channels without damaging customer goodwill and profitability

WHO SHOULD ATTEND

The workshop is aimed at executives, divisional and departmental heads, senior managers, as well as vendors and consultants,  with an interest in Retail and Digital banking. They could be in the Retail Banking function, Strategic Planning, Marketing, Channel Management, Digital Banking or IT.

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Our Upcoming Trainings

SME Banking Masterclass
SME Banking Masterclass
Asset & Liability Management
Asset & Liability Management
Digital Banking Leadership
Digital Banking Leadership
Product Management and Development for Retail Banks
Product Management and Development for Retail Banks

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