OVERVIEW

The increasing competitiveness of the financial services market means that businesses must manage products for optimum growth and differentiate their product propositions to succeed. ‘Product Management and Development Master Class’ is to enable participants to keep ahead of the competition, it is important that new products are developed to meet new markets and embrace new technology.

A structured approach to developing new products and managing the existing product portfolio is key to a successful strategy.

WHAT YOU WILL LEARN

Product management

  • Key factors when managing products today
  • Tools for increased revenue growth
  • Using customers and stakeholders as partners in growth
  • The key role of brand and strategy
  • Effective pricing strategy
  • Pricing controls
  • Pricing changes

New Product Development

  • A process for new product development
  • Making the customer the heart of product Development
  • Assessment of the market and competition
  • Business strategy fit

WHO SHOULD ATTEND

  • Product development manager
  • Product manager
  • Senior marketing managers
  • Heads of marketing
  • Research analysts

  • Heads of business units
  • Telecom Operators
  • Strategy personnel
  • Heads of channel
  • Distribution managers

 

REGISTER NOW

Our Upcoming Trainings

SME Banking Masterclass
SME Banking Masterclass
Asset & Liability Management
Asset & Liability Management
Digital Banking Leadership
Digital Banking Leadership
Product Management and Development for Retail Banks
Product Management and Development for Retail Banks

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